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Bandeau CREGO 9

Centre de Recherche en Gestion des Organisations (CREGO)


Directeur de Thèse : Pr Marc BOLLECKER



  • Walden University, Minneapolis, MN, United States
    DBA Entrepreneurship, GPA 4.0
    Advisor: Dr. Peter Anthony (Doctoral Study Chair)
  • IGR, University of Rennes 1, Rennes, France
    Research Master in Marketing, Consumer Behavior & Retailing,
    Graduated with Honors
    Advisor: Pr. Gérard Cliquet (Master’s Degree Study Director)
  • IFAG, Sofia, Bulgarie & Nantes, France
    Graduated with Honors



  • 2019-Current - ESTA Belfort
    Teaching Marketing Management (B2B) & International Marketing courses in French and English
  • 2017-2019 - US-based business programs accreditor (confidential)
    Scholar-consultant as part of the Walden University Consulting Capstone
    Doctoral research in the areas of Nonprofit Organizations, Strategic Intelligence, & Strategic planning.
  • 2011 - 2015 - PSA Peugeot-Citroen/PEUGEOT MOTORCYCLES
    Company tutor for the MBA students in apprenticeship with the Spare Parts & Accessories Department. In cooperation with the university tutors from the Management Schools of Strasbourg and Saint-Etienne, France. Led practical experience acquisition and incorporation within the master theses. Participated in the Master theses oral defense jury as an evaluator.
  • 1996-1997 - Private School for Foreign Languages Varna, Bulgaria
    English language teacher


Additional Professional Experience 

  • Business Consultant Innovation 2019- Current
    Innovation 360 Licensed Practitioner, IMYB Innovation Management Yellow Belt™️ Execute business projects for clients in Innovation Management Systems assessment, ISO and CEN compliant, Ideation, and long-term ambidextrous innovation strategies to fulfil client’s requirements. Collect, analyse and interpret data to unearth weaknesses and problems, and comprehend the causes to formulate recommendations and solutions with attention to a client’s wishes, capabilities and limitations forming concise reports.
  • PEUGEOT MOTORCYCLES Mandeure, France
    Commercial Manager Spare Parts & Accessories 2015
    Managed Spare Parts & Accessories Commercial Policy for all countries, Staff, and Budget. Brought to signature 1st engines supplier agreement for the company.
  • PEUGEOT MOTORCYCLES Mandeure, France
    Accessories Business Development Manager 2011-2014
    Oversaw marketing strategy and commercial policy of accessory products for all countries, Staff, and Budget. Succeeded to turnaround under-developed product line and increase market penetration. Identified partners and built relationships. Formulated effective marketing strategies as well as short and long-term plans to commercialize products. Developed consumer orientation for product line and initiated complete reengineering of internal business culture relating to Accessories.
    Accessories equipment rate increase (+4,9% vs 2010, +13,5% vs 2011, +1,2% vs 2012, +34,5% vs 2013). Turnover increase (+14,9% vs BDG and +16,8% vs 2013).
  • PEUGEOT MOTORCYCLES Mandeure, France
    Export Area Manager Scandinavia, CEE, Baltics, Eurasia 2006-2010
    Directed export of scooters to multiple countries, serving as direct liaison to import partners. Negotiated agreements, managed B2B and B2C sales and marketing, and coordinated distribution. Conducted marketing visits. Managed operational budgets. Led market analysis activities. Pioneered and initiated promotional trends to counter-act economic crises, including special Pan-European Cross-Promotion effort. Recruited and put on place the company’s most profitable importership. Identified and recruited new importers to replace those lost to bankruptcy. Exceeded sales and margin goals prior to economic downturn.
  • Coca-Cola Hellenic Sofia, Bulgaria
    Marketing Manager Carbonated Soft Drinks & Trade Channels 2005-2006
    Country Strategic Marketing & Business planning Process Leader. Created and managed the execution of country Marketing and Channel Marketing plans. Additionally, managed trade channels marketing execution for all drink categories. Directed staff, projects, and budgets. Maintained status as market leader, including 38.5% market share in CSD category. Effectively transitioned team with zero business downturn after taking over position. Successfully managed the launch of new SKU for CSD, which replaced two previous SKUs.
  • The Coca-Cola Company Bucharest, Romania (Regional Hub Adriatic & Balkans)
    Brand Manager Ice Tea, Energy & Sports Drinks 2005
    Managed above-the-line (ATL) business for multiple product lines in 7-country Adriatic and Balkans region, operating from Romania. Approved brand positioning and coordinated advertising for TV, radio, Internet & Outdoor. Worked with local offices on new product launches and annual business plans. Brought substantial support to major successes for launches of Nestea in several countries and effective energy drink brand acceleration plan for Romanian market. Resolved on-going issues relating to language and cultural differences between countries.
  • Coca-Cola Hellenic Sofia, Bulgaria
    Future Consumption Market Trade Marketing Manager 2004-2005
    Carried out business planning, project management, Marketing plan execution, and budget management for local and national initiatives in Bulgaria. Supervised staff. Prepared creative and promotional agency briefs. Directed channel-specific programs. Performed product and brand portfolio optimization in respective channels. Designed and implemented highly successful end of year promotion for one of largest-volume SKUs. Improved efficiency by automating promotional follow-up. Launched new stock keeping unit test project. Best practices holder, group level.
  • Coca-Cola Hellenic Sofia, Bulgaria
    Future Consumption Market Key Accounts Manager 2002-2003
    Developed business relationships with such key account customers as Metro Cash & Carry, Rewe Group, and other local chains, and negotiated annual contracts. Formulated business plans.
    Carried out sales and marketing. Managed product portfolio. Resolved deadlocked negotiations with 2 of company’s largest key accounts. Successfully introduced Juices brand into major opinion leader account. Delivered 120% increase in first 3 months following Juice brand campaign initiation. Improved market penetration by creating customized strategies for retail chains that also enhanced account image and positioning. Best practices holder, group level.
  • Coca-Cola Hellenic Sofia, Bulgaria
    Marketing Strategic Planning Specialist 2001
    Performed forecasting and analysis of trade development and marketing trends. Created and executed research projects. Evaluated data and prepared reports. Led critical studies in areas such as new trends in future consumption key accounts, media effectiveness, and alcohol-free beverages.


Corporate Trainings

Key Accounts Management (Coca-Cola), Finance for Non-Finance (Coca-Cola), Brand Equity (Coca-Cola), Negotiation Skills (Scotwork for Coca-Cola), How to Create, Win and Master the Market (Philippe Kotler for Coca-Cola)



Centre de Recherche en Gestion
des Organisations (EA 7317)

Directrice : Pr Angèle RENAUD


Secrétariat de Direction :
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Téléphone : 03 80 39 54 00


Chargé de valorisation :
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Téléphone : 03 80 39 54 13


Les équipes du CREGO


Le CREGO bénéficie de la triple tutelle des Universités de Bourgogne, Franche-Comté et Haute-Alsace.
Tous les enseignants-chercheurs de l'IAE DIJON, école universitaire de management, sont membres du CREGO.

Université de Bourgogne